ABOUT

Qlee Choi 최규리

Embracing the freedom from functional constraints,
our design finds purpose in the very essence of its form.

We envision its utilization tailored to the unique lifestyle and spatial configurations of each user,
ensuring a seamless integration into their environment.

My work, visual and tactile, shows the possibilities of various materials and expressions of craft.
Ceramics work is my present self, and Fiber is an accumulation from past experience. Ceramics and Fiber , the past and the present coexist to create unique creations.

“niu” brand started with thinking about the value of the use of craft design.
It’s free from the pressure of use and gives meaning to form itself.

We break away from stereotypes and create products that can be used in the way we want according to the user’s lifestyle.