Qlee Choi 최규리
Embracing the freedom from functional constraints,
our design finds purpose in the very essence of its form.
We envision its utilization tailored to the unique lifestyle and spatial configurations of each user,
ensuring a seamless integration into their environment.
“niu” brand started with thinking about the value of the use of craft design.
It’s free from the pressure of use and gives meaning to form itself.
We break away from stereotypes and create products that can be used in the way we want according to the user’s lifestyle.